Our step dropoff chart shows you how far you users are progressing through your guides. e.g. Are my users dropping off at step 1 or step 10?
You can use this information to improve your guides...
- If users are dropping off early then check the way you're motivating them to complete the guide.
- If you're losing them near the end check that it's not too long and irrelevant.
The step drop off is based on the unique users that view each step in a session. This way if a user refreshes the browser or goes back to a previous step it won't count multiple times.
This is a typical example of a breakdown:
You can also see the number of people who completed the guide at the end of the dropoff reports.