Custom launchers allow you to tightly integrate your guides with your sites design. Allowing you to add them to buttons and menu items.
Once you have completed the set up:
You can then place as many pulse launchers around your site as you need to:
<element data-nickelled-launcher="custom" data-guide=":guideURL"></element>
Where the <element> Is the element on the website you want to launch the guide from and where the guideURL is the in-app guide link for that specific guide.