Some clients wish to pass Nickelled information such as guide completion into external event tracking software.

Nickelled makes this possible via the insertion of custom javascript or Google Tag Manager rules.

This means that on the final step of a guide, you could embed custom code that fires a callback to your event tracking or CRM software to identify that the guide has been completed.

In order to identify the user, the guide must have been launched with a user ID in the URL parameters, which should then be captured as a variable and passed through to your event tracking software.

We're happy to provide further support on custom events on request!

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